Internal Comms IS Your Strategy: Why the 'Nervous System' of Your Enterprise is Failing
If your strategy isn't landing, don't blame the market. Blame your nervous system. In the human body, the nervous system transmits signals from the brain to the muscles. In a corporation, Internal Com
If your strategy isn't landing, don't blame the market. Blame your nervous system. In the human body, the nervous system transmits signals from the brain to the muscles. In a corporation, Internal Communications plays this role. If the signal is weak, distorted, or blocked, the hand doesn't know what the brain is doing. The result?
paralysis.
Silence is Noise
In the absence of clear information, people create their own narratives. And they are usually fear-based. 'Why is the CFO visiting?' 'Are layoffs coming?' Silence from leadership creates noise in the ranks. Effective leaders don't just communicate decisions; they communicate context. They share the 'why' before the 'what'.
The Alignment Tax
Misalignment is an invisible tax on every project. It manifests as rework, confusion, and delayed launches. When internal comms is treated as a strategic function, this tax disappears. Speed increases. Trust deepens. Your 'nervous system' fires instantly.
Stop shouting at the market until you've whispered to your team.
