The Asynchronous Enterprise: Why Meetings are the Enemy of Scale

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The modern corporation has a fatal flaw: it assumes synchronization. To make a decision, we call a meeting. To give an update, we call a meeting. This creates a bottleneck where nothing moves faster t

The modern corporation has a fatal flaw: it assumes synchronization. To make a decision, we call a meeting. To give an update, we call a meeting. This creates a bottleneck where nothing moves faster than the calendars of your busiest executives. The solution is the Asynchronous Enterprise.

Writing is Thinking

Companies like GitLab and Stripe run on documentation, not conversation. When you force people to write things down—memos, RFCs, updates—you force clarity. You also democratize information. A written document can be consumed by 100 people in 100 different time zones without a single calendar invite. That is scale.

The Deep Work Dividend

Meetings shred our attention into 30-minute chunks. No deep work happens in 30 minutes. By moving updates to async channels, you give your team back the 4-hour blocks needed to solve hard problems. The most productive companies are often the quietest.

Stop synchronizing watches and start synchronizing minds.

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