Richelle Singson Michael's Aviation Vision

Richelle Singson Michael's Aviation Vision
Carlos Mendes
By Carlos MendesInnovation & Product Columnist3.1M views
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*Richelle Singson Michael’s Aviation Vision By our publication

In a world where industries often operate in silos, Richelle Singson Michael has charted a unique course—bridging the precision of architecture with the dynamic complexity of aviation. As the Principal Architect at RS Michael Architecture and CEO of Platinum Skies Aviation, she leads with a dual vision: crafting innovative spaces and redefining regional air travel across the Philippines.

At first glance, architecture and aviation may seem worlds apart. But for Michael, both demand a delicate balance between structure and creativity.

“Architecture is rooted in discipline—working within codes, materials, and physics,” she says. “But it’s also deeply imaginative. Aviation mirrors that. It requires technical excellence, yet it must remain adaptable to the evolving needs of passengers.”

This mindset has driven her leadership at Platinum Skies Aviation, a boutique airline that’s carving out a distinct niche in the country’s aviation sector.

Q: What inspired you to enter the aviation industry? A: “Aviation has always fascinated me. There’s something powerful about enabling movement—not just physically, but economically and socially. Our ability to connect remote parts of the Philippines through efficient air travel creates opportunities for business, education, and healthcare. That impact is what fuels my passion.”

Platinum Skies stands out by focusing on underserved markets. With a fleet of Dornier 328 aircraft, the company specializes in short runway landings and quick turnarounds, making it possible to access destinations that larger airlines bypass.

Q: How do you differentiate Platinum Skies in such a competitive market? A: “We identified a gap: the 30-seater segment. Most flights are either small VIP jets or large commercial planes. We offer a middle ground—comfortable, efficient, and tailored to specific client needs. Whether it’s corporate groups, government missions, or medical evacuations, our flexibility sets us apart.”

Innovation, however, doesn’t stop at service offerings. Michael is equally committed to sustainability—a growing expectation from clients and stakeholders alike.

Q: What steps is Platinum Skies taking toward sustainable operations? A: “Sustainability is no longer optional—it’s integral to our strategy. We’ve optimized flight paths to reduce fuel consumption, minimized onboard weight, and eliminated single-use plastics. We also partner with suppliers who align with our environmental values.”

Beyond operational efficiency, the company invests in community engagement. From educational outreach to supporting rural health initiatives, Michael sees corporate social responsibility as part of their core mission.

Q: How do personal values shape your leadership style? A: “My father always emphasized two things: consistency and credibility. He taught me that building a legacy isn’t about recognition—it’s about integrity. In every decision, whether in design or aviation, I ask myself if it reflects those principles.”

That philosophy extends to how she navigates challenges. The aviation industry, especially post-pandemic, has faced significant turbulence. Yet, Michael remains focused on long-term resilience.

*Q: How have recent global disruptions influenced your strategic approach? A: “The pandemic was a test of agility and endurance. We had to rethink our operations, adapt quickly, and keep our team motivated. But it also highlighted the importance of purpose-driven leadership. When people understand the ‘why’ behind what they do, they rise to the occasion.”

Looking ahead, Michael envisions a future where regional aviation becomes more accessible and inclusive. She’s exploring partnerships and new technologies that can further elevate service while staying true to Platinum Skies’ ethos.

As she continues to lead across two demanding fields, one thing is clear: Richelle Singson Michael isn’t just shaping skylines and flight routes—she’s redefining what visionary leadership looks like in the modern business landscape.