Josh Moffat on Commercial Excellence

*Josh Moffat on Steering The HELM Through a New Era of Visual Storytelling As content expectations evolve and technology reshapes creative industries, Josh Moffat is navigating The HELM toward a future where broadcast and cinema converge.

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In a world increasingly driven by visual engagement, the lines between traditional broadcast and cinematic storytelling are fading. At the helm of this transformation is Josh Moffat, Co-Founder and CEO of The HELM, a company that has rapidly emerged as a global leader in immersive event production and visual storytelling.

What began as a shared vision among three seasoned professionals—Moffat, Dan Fahey, and Paul Barrett—has become a powerful force in the broadcast and live events space. Their journey, marked by clarity of purpose and strategic alignment, reflects the kind of organic evolution that often precedes true innovation.

A Unified Vision “We were each running our own operations, working with similar clients, and we kept bumping into each other,” Moffat recalls. “We realized that individually, we had limitations. But together, we could scale and create something truly impactful.”

That realization sparked the formation of The HELM—a company built not just on individual expertise, but on the strength of collaboration and shared ambition. From the outset, Moffat and his co-founders recognized that the future would demand more than just technical know-how; it would require a deep understanding of narrative, audience engagement, and the rapidly evolving tools that make it all possible.

Redefining Content Through Technology The HELM’s ascent has been fueled by a fundamental shift in how audiences consume content. Corporate events, once reliant on still photography, now demand rich, cinematic broadcasts that double as marketing assets and social media content.

“Companies are no longer satisfied with flat, traditional visuals,” Moffat explains. “They’re seeking content that looks and feels like Hollywood-level production. That’s where our sweet spot lies.”

At the core of this transformation is technology—specifically, the convergence of broadcast and cinematic workflows. Moffat’s team has been instrumental in bridging this gap, leveraging partnerships and cutting-edge tools to deliver seamless, high-impact experiences.

One such partnership is with VA Hire, a leading provider of cinematic equipment. By combining VA Hire’s rental capabilities with The HELM’s broadcast expertise, the company offers clients a hybrid solution that marries speed with cinematic quality.

“We’re giving clients the agility of broadcast production with the visual depth of cinema,” Moffat says. “That’s a game-changer.”

Innovation in Action The HELM’s forward-thinking approach is perhaps best exemplified by its collaboration with ARRI, a global leader in camera and lighting technology. Working closely with ARRI, Moffat’s team helped shape a new live camera system designed to meet the demands of both broadcast and cinematic workflows.

“In broadcast, everything moves fast. We need control, flexibility, and instant adjustments,” Moffat says. “This new system delivers all of that while maintaining the image quality you’d expect from ARRI. It’s a perfect example of how innovation happens when you bring together creative minds and engineering excellence.”

This kind of innovation doesn’t happen in isolation. For Moffat, strategic partnerships are not just about access to equipment—they’re about co-creating solutions that push the industry forward.

Leadership in a Dynamic Environment Leading a company at the intersection of creativity and technology requires a unique kind of leadership—one that balances vision with adaptability. Moffat describes his approach as “visionary pragmatism.”

“You need to have a clear sense of where you’re headed, but also be ready to pivot when opportunities arise,” he says. “The most successful leaders are those who can navigate complexity without losing sight of the big picture.”

That philosophy extends to how he builds and leads his team. With The HELM operating across multiple continents and time zones, fostering a culture of trust and alignment is critical.

“We’re not just managing projects—we’re managing people, relationships, and expectations,” Moffat notes. “Empowering our team to make decisions and take ownership has been key to our scalability.”

*Looking Ahead As The HELM continues to grow, Moffat remains focused on staying ahead of industry trends. From virtual production to AI-assisted workflows, the company is actively exploring the next frontier of content creation.

“What excites me most is that we’re still scratching the surface,” he says. “Every project teaches us something new. Every client challenge sparks another idea. We’re not just keeping up with change—we’re driving it.”

For C-suite executives navigating their own digital transformations, Moffat offers a simple yet powerful insight: “Stay close to your customers, invest in your people, and never stop questioning how you can do better.”

In a world where attention is the most valuable currency, Josh Moffat and The HELM are proving that the right blend of strategy, technology, and storytelling isn’t just good business—it’s essential.