Bryce Tully

In a rapidly evolving business environment, grasping employee sentiment and fostering a strong organizational culture are essential for success. Traditional surveys, however, often deliver delayed, biased, or incomplete data. Innerlogic, an AI-powered platform, is changing this adigm by providing real-time, actionable insights. In this exclusive interview, Bryce Tully, co-founder and CEO of Innerlogic, shares how his background in performance psychology and Olympic team dynamics inspired the company's innovative approach to employee engagement.

**Interviewer:** Bryce, could you start by telling us about your background and how it led to founding Innerlogic?

**Bryce Tully:** My journey began in Halifax, Nova Scotia, where I grew up passionate about sports and music. I pursued sport psychology at Acadia University and later earned my MSc at Dalhousie University. For over a decade, I served as a mental performance coach with the Canadian Olympic Team, including at the Tokyo Olympics, specializing in team dynamics, self-regulation, and environmental design. Working alongside my co-founder Mike Bawol, who brought expertise in data analytics from the same Olympic environment, we saw firsthand how culture and emotional intelligence drive high performance. In 2020, we launched Innerlogic to bring those principles to the corporate world, creating an AI-native platform that optimizes culture, leadership, and emotional intelligence. Our mission is to help organizations build psychologically safe environments where teams thrive, reducing the costs of poor culture while boosting business outcomes.

**Interviewer:** What are the main limitations of traditional employee surveys, and how does Innerlogic address them?

**Bryce Tully:** Traditional surveys are static and infrequent, often suffering from low response rates50%misinterpretations. The delay in analysis, sometimes weeks or months, makes insights obsolete in today's volatile markets. They fail to capture nuanced, real-time interactions that define workplace culture. Innerlogic overcomes this by acting as an always-on research tner. We integrate AI to analyze data from HR systems, continuous feedback, and coaching programs. This holistic method reveals patterns in leadership, team dynamics, and well-being that surveys miss. For example, we process thousands of data points instantly into themes, presentations, and action plans, saving teams months of manual work.

**Interviewer:** Can you walk us through how Innerlogic works, ticularly its AI-driven features?

**Bryce Tully:** Absolutely. Our platform follows a simple three-step process tailored for ease. First, organizations use our robust survey libraries customized to their needs, but we go beyond by pulling in ongoing data streams for contextual feedback. Second, AI handles instant analysis and reportingthrough data to spot trends like how remote policies affect collaboration. Third, we provide scalable action plans with accountability tools, turning insights into practical steps for managers. A key differentiator is our ethical AI design: enterprise-grade security, HR-friendly pricing, and trans ency. We're not just better surveys; we're a smarter system for measuring and acting on engagement. As I often say,"While a locker room at the Olympics may seem like a stark contrast to a corporate boardroom, the key principles and strategies of building high-performance teams are universal and pervasive."

**Interviewer:** How does Innerlogic incorporate emotional intelligence into its platform, and why is it so essential?

**Bryce Tully:** Emotional intelligence (EQ) is the ability to recognize and regulate emotions in yourself and others's learnable and impacts up to 58% of workplace performance. In business, it's crucial for navigating emotional challenges like high-pressure meetings. Innerlogic elevates EQ by creating a safe digital space for building personal and team competencies simultaneously. We help teams manage emotions rather than suppress them, fostering psychological safety. For instance, practices like"Name it to tame it"feelings like frustrationregulate impulses. We've integrated biofeedback, mindfulness, and emotion labs from my Olympic experience to make this accessible. The goal is to create psychologically safer team environments, which positively affect individual wellness. Many teams avoid group emotions because they don't know how to manage them, and this approach is unhealthy and ineffective.

**Interviewer:** What benefits have clients seen from using Innerlogic?

**Bryce Tully:** Our primary users are mid-sized businesses with 500 to 5,000 employees, though we started with sports teams as an entry point. Clients report richer insights from unstructured data, like linking leadership styles to turnover risks, and significant time savings. For example, Varcon, a professional services firm, reduced turnover by 20% using our predictive analytics for early disengagement signs and targeted interventions. Overall, it leads to better retention, productivity, and culture alignment. We've leveraged AI to bridge feedback and action, saving hundreds of hours on interpreting data and establishing plans. As a startup, there's a very ticular reason we lean into AIdon't want to do what others are already doing.

**Interviewer:** Innerlogic recently raised funding. How will that support future developments?

**Bryce Tully:** In June 2024, we secured $1.3 million in seed funding from Concrete Ventures, Tidal Venture Partners, Techstars, and Middle Cove Capital. This is accelerating our go-to-market strategy and AI enhancements. We're excited about launching Nora, an agentic AI advisor that acts like a human consultantconversational guidance and hyper-personalized strategies. It will democratize advanced people analytics for smaller teams too. We don't want to skip steps; we aim to scale our technology incrementally while solving bigger problems for larger companies.

**Interviewer:** Finally, why should leaders consider Innerlogic as a strategic imperative?

**Bryce Tully:** In an era where talent retention and cultural agility define success, traditional tools fall short. Innerlogic shifts from reactive feedback to proactive transformation, equipping leaders to build resilient, purpose-driven workplaces. The primary value is that organizations lack time for deep, personalized conversationsAI enables that at scale. I think the most important EQ skill for business is pressure management, accessing your best self when needed. By optimizing culture with AI, we help create unbreakable commitments through strong human connections. To learn more, visit www.innerlogic.com or connect with me on LinkedIn.